# From Hallucinations to Certainty: The Missing Knowledge Layer for AI

Learn how to ground AI in Real Product Knowledge and eliminate hallucinations.

**Hosts:**  Daniel Kimber & Danielle Wilson  
**Duration:** 30 Min  
**Live Session**

## Overview

### What this session covers
A practical discussion focused on real-world challenges and applied approaches.

**Date:** Feb 24th  
 **Time:** 11:00 AM PST  
 **Location:** Online

**AI doesn’t fail because the models are bad. It fails because the knowledge underneath it is scattered, outdated, and unowned.**

As products evolve, critical knowledge lives everywhere: Slack threads, walkthrough videos, tickets, internal workflows, and in the heads of a few experts. When AI is built on this messy reality, it confidently gives wrong answers, creates inconsistent experiences, and erodes trust in your tools.

In this **30-minute live session**, join us to see how to turn fragmented knowledge into a single, living layer that powers AI, teams, and self-service.

### You’ll walk away knowing how to:
- Deliver AI experiences that are accurate, personalized, and grounded in real product context
- Automatically capture high-value knowledge from Slack, docs, videos, and workflows
- Avoid the pitfalls of traditional KBs, RAG pipelines, and AI tools that break at scale
- Build a knowledge foundation that grows as products, teams, and AI use cases expand

**If you’re responsible for AI, CX, or enabling teams with AI-powered tools, this session will show you how to move from experimental AI to dependable, value-driving.**

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### Hosts
#### The people behind this session

**Daniel Kimber**  
CEO & Co-founder, Brainfish

**Dani Wilson**  
GTM, Brainfish