Cookie Policy

Last updated: 24 September 2025

We believe in transparency about how we collect and use data. This Cookie Policy explains what cookies and similar technologies we use, why we use them, and how you can control them.

What is a cookie?

Cookies are small text files placed on your device by a website. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

We also use similar technologies such as pixels and tags.

Different types of cookies include:

Session vs. persistent cookies: cookies have a limited lifespan. Cookies which only last a short time or end when you close your browser are called session cookies. Cookies which remain on your device for longer are called persistent cookies (these are the type of cookies allow websites to remember your details when you log back onto them).

First party vs third party cookies: cookies placed on your device by the website owner are called first party cookies. When the website owner uses other businesses’ technology to help them manage and monitor their website, the cookies added by the other business are called third party cookies.

Categories of cookies: cookies can be grouped by what they help the website or website owner do.

  • Necessary cookies are cookies which help the website to run properly (when they are strictly necessary cookies it means their only function is to help the website work).
  • Preference cookies (sometimes called functionality cookies) allow Brainfish to remember your preferences such as language settings, region, or account-specific choices and perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
  • Statistics cookies (sometimes called analytics or performance cookies) help us understand and analyze how visitors use the website, for example by collecting information on visitor numbers, bounce rates, and popular pages.
  • Marketing cookies (sometimes called advertising cookies) are used to track visitors across websites and to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

For users in the UK and EU, non-essential cookies (statistics, marketing, preference) will only be placed with your prior consent, in line with the EU and UK GDPR.

Does Brainfish use cookies?

Yes. Brainfish uses cookies and similar technologies like single-pixel GIFs and web beacons. We use both session-based and persistent cookies. Brainfish sets and accesses our own cookies on the domains operated by Brainfish and its corporate affiliates (collectively, the “Site”). In addition, in some instances, we use third-party cookies, such as Google Analytics.

How does Brainfish use cookies?

Some cookies are associated with your account and personal information in order to remember that you are logged in and which accounts you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our services, remember your preferences, and give you a personalized experience consistent with your settings. Cookies also make your interactions faster and more secure.

  • Authentication cookies allow us to show you the correct information, personalize your experience and verify your access to your account
  • Some cookies enable and support security features to help us detect malicious activity on our website
  • Some cookies allow us to retain your choice of language in certain areas, and may provide features, insights or other customizations

We may also use cookies to help us deliver marketing campaigns and track their performance.

How are cookies used for advertising purposes?

Cookies and other advertising technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in Brainfish. In some jurisdictions (such as California), these cookies may be treated as a “sale” or “sharing” of personal data.

What can you do if you don’t want cookies to be set?

For non-essential cookies, our lawful basis under the UK GDPR and EU GDPR is your consent. You can withdraw that consent at any time.

Most browsers give you the ability to manage cookies to suit you. In some browsers you can set up rules to manage cookies on a site-by-site basis.

You may opt-out of third-party cookies directly with the relevant third party, for example, you can disable Google Analytics on their website.

You can opt out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance ( https://youradchoices.com).

If you limit the ability of websites and applications to set cookies, you may worsen your overall user experience and/or lose the ability to access our services.

List of Cookies

The cookies we use are:

Category of third party

  • Service providers (hosting, cloud storage, analytics, email, payment).
  • Contractors
  • Any authorised government or regulatory or self-regulatory authority or enforcement agency
  • Professional advisers or contractors, such as our auditors, accountants, or lawyers or other professional consultants
  • Affiliates (if any)

Please note that the above list of Cookies that may run on our website may change from time to time.